Social networks are infrequently useful but always addictive. They replace sustained original thinking with franticly retweeting the cleverness of others. We click and scroll mindlessly, in the hope of making a connection with someone else who – like us – is not really paying attention. They have turned the Internet into electronic lab experiments on adult human rats. If used at all they are best used sparingly, like jalapeños or salt. The Internet wasn’t always this way. I remember a time in the late 1990’s when webmasters (as we called ourselves then) and bloggers (as we called ourselves later) spent most of our time producing content. To be sure, there was reciprocal linking and other such schemes that we hoped would boost our traffic, but Content was still King. We were producers of the Internet. We were writing it.
Then after the turn of this century, the three social networks that now sap whatever creative energy survives my full time day job were founded – LinkedIn in 2002, Facebook in 2004, and Twitter in 2006. Since then I have spent far more time consuming and wondering why I wasn’t making an impact than I spend on producing anything of value.
I have decided, today, on New Year’s Eve, the last day of 2016, to begin working seriously on producing something on the Internet again, instead of consuming something all the time. The point of giving something up is not strictly speaking to practice self denial, it is to enjoy the benefit of replacing it with something. That’s why consuming less is simply a way of producing more.
I always enjoyed the feeling of creating something more than I enjoyed competing with better click-bait than mine. I’m sure I’ll connect with fewer people this way, but I hope that those people will turn out to be more interesting because they’re the kind of folks who can make it to the end of an article.